Areté Training & Recovery is a San Diego coaching business run by Vanessa, a certified personal trainer and licensed massage therapist. She coaches women over 40 who are navigating hormonal changes, using a six-part system that covers training, nutrition, movement and mobility, recovery, hormones, and mindset. Her main offer is one-on-one online coaching for women anywhere in the country, with in-person training and bodywork for local clients. I handled the strategy, visual branding, copywriting, and custom-coded features for her new Showit website. The site had one job, which was to make women want to work with Vanessa badly enough to apply.