Extended the packaging system established across the WellHaus body-care line, retaining the oversized vertical wordmark, centered product panel, brand seal, vertical statement, and structured information panel. This shared architecture creates immediate recognition across products while allowing each formula to have a distinct visual identity.
Selected a deep forest-green background with warm cream and terracotta typography to give the body butter a richer, more enveloping presence. The darker palette reflects the product’s nourishing tallow-and-botanical formulation while distinguishing it from the lighter Body Polish packaging.
Used high-contrast display typography for the product name and restrained sans-serif lettering for the scent and net weight. The supporting panel organizes the product story, detailed ingredient list, brand philosophy, website, social information, and QR code into a clear hierarchy that remains approachable despite the amount of content.
DESIGN APPROACH
Ingredient-conscious consumers seeking deeply nourishing body care with a natural formulation and an elevated, sophisticated presentation.
AUDIENCE
Create a premium label for WellHaus’s tallow-based Everyday Body Butter while maintaining visual consistency with the broader body-care collection. The packaging needed to differentiate the product from the Everyday Body Polish, accommodate an extensive ingredient list, and communicate the richness of the formula without feeling heavy or overly clinical.
DESIGN OBJECTIVE
Adobe Illustrator
SOFTWARE
7.5 × 2.5 in wraparound label
Designed for an 8 oz jar
FORMAT
Everyday Body Butter
PRODUCT
Packaging Designer
Sole designer responsible for the label concept, layout, and production-ready artwork
ROLE
Body Butter Label
