Divided the continuous label into distinct viewing zones so information unfolds naturally as the customer rotates the jar. The primary panel emphasizes the product name, scent, net weight, and WellHaus seal, while the side and back panels organize descriptive copy, ingredients, brand messaging, website information, social media, and a QR code.
Used an oversized vertical WellHaus wordmark to create a recognizable visual anchor along the side of the jar. A soft cream background, deep green typography, muted olive accent, and gold seal connect the packaging to the brand’s natural wellness positioning while maintaining an elevated retail presence.
Balanced expressive display typography with highly legible supporting type, using scale, orientation, spacing, and negative space to separate the information hierarchy. The vertical brand statement also acts as a visual transition between the product-facing and information-heavy portions of the label.
DESIGN APPROACH
Ingredient-conscious consumers seeking body-care products that feel natural, trustworthy, and elevated enough to display as part of their everyday routine.
AUDIENCE
Extend the WellHaus visual identity into a compact product label while clearly communicating the product name, scent, ingredients, directions, brand philosophy, and supporting digital information. The design needed to feel refined and editorial without sacrificing readability on a small, curved container.
DESIGN OBJECTIVE
Adobe Illustrator
SOFTWARE
7.5 × 2.5 in wraparound label
Designed for an 8 oz jar
FORMAT
Everyday Body Polish
PRODUCT
Packaging Designer
Sole designer responsible for the label concept, layout, and production-ready artwork
ROLE
Body Polish Label
