Created a compact wraparound structure that divides the label into three distinct viewing areas: an oversized brand panel, a front-facing product panel, and an information-rich back panel. The WellHaus seal, “All Natural” identifier, product name, usage statement, and net weight form a centered hierarchy that remains recognizable within the narrow visible area of the shaker jar.
Used a warm stone-colored background with black and cream typography to complement the black paperboard container. The restrained neutral palette gives the product a natural, grounded appearance while allowing the container itself to become part of the overall design.
Maintained the oversized vertical WellHaus wordmark and vertical brand statement established across the larger body-care labels, scaling and repositioning both elements for the smaller format. On the back panel, organized the conversational product introduction, application instructions, ingredient list, brand philosophy, website, social media, and QR code without making the label feel overcrowded.
DESIGN APPROACH
Ingredient-conscious consumers seeking a convenient, non-aerosol way to absorb excess oil, support the scalp, and extend the time between washes.
AUDIENCE
Adapt the WellHaus personal-care packaging system to a significantly smaller cylindrical container while preserving brand recognition and accommodating detailed directions, ingredients, brand messaging, and digital information. The label also needed to communicate clearly that the product was a loose powder intended for direct application to the scalp.
DESIGN OBJECTIVE
Adobe Illustrator
SOFTWARE
5.25 × 2 in wraparound label
Designed for a 3-inch black paperboard shaker jar
FORMAT
All-Natural Dry Shampoo Powder
PRODUCT
Packaging Designer
Sole designer responsible for the label concept, product-line adaptation, layout, and production-ready artwork
ROLE
Dry Shampoo Label
