I started with strategy. Using Dr. Taylor's own words, I built a brand strategy document of more than 30 pages, with five brand pillars and a visual system called Sacred Bloom. Warm clay, deep earth, soft sage, and honey gold set the palette, paired with an elegant serif and a clean sans-serif. The photography features real patients outdoors in the Montana landscape instead of stock images.
To solve the "is this for me?" problem, the site talks about seasons of life rather than stages of pregnancy. The headline welcomes women through every season of becoming, and the Who We Serve section opens with general women's wellness before moving through preconception, prenatal, postpartum, and infant care. A woman who isn't pregnant sees herself first.
The copy leans on Dr. Taylor's real voice. A "Does this sound like you?" section names the feelings women describe before they find her, and her introduction is written in first person, the way she talks to patients. I revised every line with her feedback so the site never promises something she doesn't actually do.
Before building in Showit, I mocked up key pages in code so Dr. Taylor could react to real layouts early. The finished site includes clear pricing for every visit type, a simple four-step guide to getting started, and a newsletter signup that keeps women connected between appointments.
Dr. Taylor's reputation was built on prenatal care, and that was both a strength and a problem. Pregnant women knew where to find her. Everyone else assumed the practice wasn't for them. A woman who wasn't pregnant, or never planned to be, could land on the site and leave thinking it wasn't meant for her.
Her approach was also hard to put into words. She spends real time with each patient, goes beyond the adjustment, and looks at the whole person. Plenty of clinics say the same things, so the site had to show it in a way that felt personal instead of generic.
And the brand needed to look like her. Dr. Taylor wanted something warm, earthy, and rooted in Montana. Feminine, but not girly.