Developed the visual direction and complete layout for WellHaus’s 75-page Fall 2026 Editorial. Transformed investigative articles, educational frameworks, seasonal guides, family activities, recipes, and reflective essays into a cohesive publication exploring where rules, certifications, and measurements remain useful—and where deeper judgment is required.
Created a warm, vintage-inspired autumn identity using deep olive, tobacco brown, rust, cream, antique landscapes, botanical imagery, paper textures, archival collage elements, and atmospheric photography. Adapted the visual language across both sophisticated editorial features and playful family-focused content without losing consistency.
Organized complex information using multi-column grids, process diagrams, comparison systems, decision matrices, illustrated references, product breakdowns, checklists, and visual directories. Developed practical resources including a certification decoder, manufacturing-process map, seasonal travel guide, genetics and epigenetics framework, caffeine-response matrix, fragrance guide, body-oil formulation diagram, fall bucket list, cookie-swap activity, soup-building guide, and cooking-oil reference.
Designed the illustrated “Loofah, Luffa, Pouf!” family feature as a visual change of pace within the publication. Balanced imaginative storytelling and playful typography with the issue’s more mature editorial system.
Maintained consistent navigation, hierarchy, margins, typography, page numbering, and recurring feature treatments throughout the issue. Prepared the completed editorial for both print production and digital viewing.
RESPONSIBILITIES
Canva
Adobe Acrobat for final PDF review
SOFTWARE
75 pages, 7 × 10 in
Seasonal print and digital editorial
PAGE COUNT
WellHaus members, families, and wellness-conscious readers seeking practical guidance on product standards, nutrition, personal care, seasonal living, and informed decision-making.
AUDIENCE
Design Lead & Editorial Designer
Lead designer responsible for the complete seasonal issue
ROLE
WellHaus Fall 26' Editorial