Developed a bold geometric pattern using alternating tobacco brown and warm cream. The repeating elongated forms create rhythm across the lid and give the box a vintage, textile-inspired quality that feels appropriate for fall without becoming overly rustic.

Created a custom four-lobed seasonal badge as the lid’s focal point. The label combines the WellHaus name, season, year, and a ring of supporting brand language, introducing a heritage-inspired element against the more graphic background. The symmetrical shape interrupts the repeating pattern and establishes a clear hierarchy from every viewing distance.

Simplified the side panels with a solid warm-brown field, an oversized cream WellHaus wordmark, and concise supporting phrases such as “not chasing trends.” This treatment balances the detailed lid while preserving strong brand recognition during shipping, storage, and photography.

Designed the interior as a quieter emotional reveal. A muted watercolor landscape of rolling fields, woodland edges, grazing horses, and migrating birds stretches across the inside lid. The message “Fall has entered the Haus” welcomes the customer into the season and shifts the experience from graphic and structured on the outside to calm and expansive on the inside.