Created a restrained visual identity using a warm olive ground, soft white typography, delicate botanical illustrations, and minimal line-drawn iconography. The limited palette and generous negative space give the collection a quiet, elevated presence that supports Soléne’s slow-living positioning.

Established a repeatable hierarchy across the line: brand identification, botanical emblem, product category, product name, key ingredients or benefits, and net quantity. The broader cartons use a horizontal wordmark, while the narrow Matte Pencil package rotates the Soléne name vertically to preserve its scale and impact within the slimmer structure.

Used expressive botanical artwork along selected side panels to introduce movement and create visual continuity as the cartons are turned. Supporting panels use simplified icons to communicate product qualities such as plant-based ingredients, cruelty-free practices, biodegradable formulas, and the absence of synthetic ingredients without overwhelming the primary presentation.

Adapted the system rather than simply shrinking it. Typography, spacing, artwork placement, and orientation were reconsidered for each structure so the compact carton, tall skincare box, and slim pencil carton remain legible and visually balanced at their actual sizes.