I started with the look and feel. Flecha Bronzea headlines, Garamond body text, and Nitti labels pair with an earthy palette of forest green, terracotta, soft gold, and cream. The photography has a film-like quality that feels lived in rather than staged. Every page follows the same system, so the store feels like one brand instead of a stack of templates.
Next, I gave shoppers a clear path. The homepage introduces each offer in plain language and points people to the right place. A short quiz helps first-time visitors find their box. Every marketplace product includes a "Why it made the cut" popup explaining why WellHaus chose it, which turns the brand's pickiness into a real reason to buy.
Then I made buying easy. Shoppers can add items straight from the product grid, and a slide-out cart shows how close they are to free shipping. On phones, the product carousels were rebuilt to swipe naturally instead of squeezing the desktop version onto a small screen.
The last piece was the team behind the store. Each section comes with more than 30 settings for text, colors, images, and spacing, so launching a new season is a quick edit rather than a new project.
One gap worth closing. The old version of this page ended on a sales number and a conversion rate, and that's the line a recruiter remembers. I don't have any WellHaus results on hand, so this version leans on the process instead. If you can pull anything from Shopify analytics (conversion rate, average order value, membership sign-ups, quiz completions), send it over and I'll work it into the overview and the last paragraph of the solution.
WellHaus had two problems to solve at the same time.
The first was clarity. A new visitor could land on the site and find a quarterly box, a marketplace, a membership with its own shipping perks, and a hub of practitioner collaborations. Each one made sense on its own. Together, they risked overwhelming people before they ever reached checkout.
The second was trust. "Clean" is one of the most overused words in wellness, and shoppers have learned to tune it out. WellHaus is picky about every product it carries, so the site needed to show that care instead of just claiming it.
On top of that, the brand launches new boxes and campaigns every season with a small team. Whatever I built had to be easy for them to change without me.