Developed the visual direction and complete layout for WellHaus’s 67-page Winter 2025 Editorial. Transformed research-heavy wellness articles, expert contributions, practical protocols, recipes, and brand storytelling into a refined seasonal anthology that remained approachable and easy to navigate.
Created a moody winter visual system using deep greens, burgundy, warm neutrals, archival botanical imagery, editorial typography, and atmospheric photography. Established a cohesive design language while varying the composition, color balance, and pacing of individual features to prevent visual repetition.
Organized complex health and science content through multi-column grids, numbered frameworks, comparison charts, sidebars, pull quotes, ingredient breakdowns, and clearly separated takeaways. Designed structured resources such as a 90-day fertility reset, a three-week indoor-air recovery protocol, winter wellness routines, and step-by-step recipe pages.
Integrated guest contributions and expert profiles into the larger editorial system while giving each contributor a distinct visual presence. Maintained consistent typography, margins, page numbering, section markers, and recurring feature treatments throughout the issue.
Prepared the completed publication for both print production and digital viewing, ensuring that dense editorial pages, photography, charts, and smaller supporting text remained clear and legible.
RESPONSIBILITIES
Canva
Adobe Acrobat for final PDF review
SOFTWARE
67 pages, 7 × 10 in
Seasonal print and digital editorial
PAGE COUNT
WellHaus members and health-conscious readers interested in clean living, seasonal wellness, ancestral practices, and ingredient transparency.
AUDIENCE
Design Lead & Editorial Designer
Lead designer responsible for the complete seasonal issue
ROLE
WellHaus Winter 25' Editorial